Karen St. Pierre presenting at the June 17, 2010 WAAM Dialogue on Artist Professional Development
Previous Workshop Offerings:
Gathering Your Marketing Assets,
Creating Your Presentation Materials
with Karen St. Pierre & Pat Horner
Ulster County Women’s Network
Tuesday ~ 5PM ~ June 21, 2011
Woodstock Artists Association, 28 Tinker St., Woodstock, NY
$15 (members), $20 (nonmembers)
Pizza and Soda will be served
Any marketing or personal branding campaign begins with an inventory of your marketing “assets” – images, copy and graphics – which will present you and your business in the most effective light. Considerations include an informed understanding of what you would like to accomplish with your career and business, how to create a strong print and digital presence and strategies for engaging social media networking to your benefit.
Guidelines on how to create and prepare your assets for both the print, online and digital media will be discussed. Our goal is to help you build a simple, economic yet comprehensive approach to self-marketing in all media that will distinguish your business.
We’ll discuss successful marketing strategies as well as networking with the host of professional groups online. We will also take a look at the print marketing picture from business cards to postcards, as how and where to publish and/or advertise: magazines, newspapers, visitor guides, articles, reviews and brochures.
__________________________
Summer 2010
Professional Development
for Artists
Workshop Series
Session One - Sunday, June 27, 2010 5-7:30pm
First Steps: Gathering Your Creative Assets,
Creating Your Presentation Materials
Any marketing or personal branding campaign begins with an inventory of your assets – including digital images of your artwork, a compelling portfolio, an up-to-date resume and artist statement plus an informed understanding of what you would like to accomplish with your career. In this session, participants will be provided with guidelines on how prepare their assets for both print, online, digital media and gallery submissions. We will discuss the best ways to photograph artwork and how to prepare professional resumes, artist statements and introductory letters. Our goal is to help you create a simple, economic yet comprehensive approach to self-marketing in all media that will help you distinguish yourself and your work.
Session Two - Sunday, July 11, 2010 5-7:30pm
Taking It To The Next Level:
Successful Arts Marketing Strategies for Online and Print
With your marketing material at the ready, learn how to navigate the latest opportunities online and in print to promote and show your work with the goal of creating a strong and effective visual presence. Find out how to position yourself in search engines, how to engage social media networking sites and use the latest online tools to keep you actively informed on the most relevant opportunities for showing and funding your work.
We’ll discuss successful press release, blast email and publicity tactics as well as networking with the host of professional groups and virtual art fairs that are now flourishing online. We will also take a look at the complete print marketing picture from business cards to postcards, self-published art prints and greeting cards as well as how and where to publish: magazines, newspapers, visitor guides, articles, reviews and brochures.
Session Three - Sunday, July 18, 2010 5-7:30pm
Personalizing Your Marketing Program:
Individual Coaching for Artists
The session will begin with a review of the online and print marketing techniques discussed in the previous sessions. Volunteers from the audience who would like to review their particular concerns – portfolios, websites, resumes, CDs, etc. – will be selected and coached. Participants will have an opportunity to meet one on one with the coaches for 15 minutes to individualize their marketing endeavors.
Each individual session:
$30 for WAAM members / $40 for non-members
Full Series of 3: $75 for WAAM members / $100 for non-members
Woodstock Artists Association & Museum
28 Tinker Street
Woodstock, New York 12498
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